Why is a Career Page Important?

A job posting primarily has one task: to make a specific position visible and deliver the key facts about it. There is usually little room to present the company in detail.

This is exactly where the career page comes in.

You can introduce your company as an employer and share information that is interesting for applicants: How do you work? What does your team look like? What benefits do you offer your employees? What are the opportunities for training or professional development?

Even applicants who have not found a specific position can use this page to learn about your company.

The career page is therefore not just a supplement to your job postings. It is a dedicated area of your website where you can show what sets your company apart as an employer.

What belongs on a career page?

What Belongs on a Career Page?

Which content makes sense depends on your company and your employees. A career page does not have to contain as much information as possible. Above all, it should answer the questions that applicants actually have.

The Company as an Employer

What makes your company special? How do you work together? Which values are important to you?

It's not about making as many general statements as possible about a “great working atmosphere”. Concrete information is much more helpful to applicants.

Work Areas and Tasks

What kinds of tasks exist in your company? In which departments do your employees work?

Especially for companies with different business areas, an overview can help prospective applicants get a better idea of career opportunities.

Benefits for Employees

What conditions and benefits do you offer your employees?

These could include, for example, flexible working hours, further training opportunities, additional perks, special working models or other benefits.

Team and Everyday Work

Photos and brief insights into daily work can convey more than general advertising claims.

Who are the colleagues? What does the workplace look like? How do people collaborate?

The more specific this information is, the better applicants can assess whether the company is a good fit for them.

Development Opportunities

What opportunities do employees have for professional or personal development?

Training positions, internships, or entry options for career changers can also be presented here.

The Application Process

What happens after someone applies?

A brief description of the process relieves applicants’ uncertainty. For example, you can explain how long it normally takes to process an application, when a personal interview takes place, and who the contact person for questions is.

Contact Person and Frequently Asked Questions

A direct contact makes the application process more personal. Frequently asked questions can also be answered directly on the career page.

What Typical Mistakes Can Be Made on a Career Page?

A career page doesn’t have to be elaborate. But it should offer more than just a list of open positions.

Common mistakes include:

• Career page consists only of a job list.
• No information about the employer.
• No contact person.
• Application process is unclear.
• No mobile optimization.
• Outdated job postings.

Especially the last point is often underestimated. A career page can also be valuable when there are no open positions at the moment.

The Interaction of Your Career Page with the lilac-media Jobs Module

A career page does not replace job postings. Both have different purposes.

The job posting describes a specific position: tasks, requirements, place of work, and further details about the advertised position. You can easily create job postings with the help of the lilac-Jobmodul.

The career page, on the other hand, introduces the company as an employer.

Both should be connected. Someone who finds a job posting via Google, a job portal or any other way can find further information about the company on the career page. Conversely, visitors to your career page can go directly to currently open positions.

This way, you create a coherent recruiting area on your website, combining individual job postings with general information about the company.

The Career Page Belongs to You

Another advantage of your own career page: You decide which information about your company as an employer you want to publish.

The options for presentation are limited on a job portal. On your own website, you can combine content, images, videos, contacts, testimonials and further information in whatever way fits your company.

The career page can also remain online permanently – even when there are no vacancies. This helps you build an area that you can always reuse for new job openings.

Career Page and Employer Branding

A career page is also an important part of your employer branding.

However, employer branding is not limited to just making your career page as attractive as possible. What matters most is that the image you present matches the real working environment in your company.

Your website can make this image visible. It can show what your company stands for, how employees work, and what you offer as an employer.