lilac-media creates your professional website

What does "Website Creation" mean holistically?

Creating a website means more than designing a web design and creating pages with content. It consists of several areas that work together:

• Concept and planning
• Structure and organization
• Graphic design
• Technical implementation
• Content work, creation of texts and graphics

Only when these areas are properly coordinated does a website emerge that not only works but also delivers targeted results.

Would you like to know where your website currently stands? Schedule a consultation now.

With lilac-media you get a website that is technically sound, content that convinces and tangible benefits for your business.

It is built in such a way that it not only works today but can be developed further in the long term - structured, scalable and aligned with your goals.

However, the successful operation of a website does not end with its creation. How content is maintained, features expanded and quality is permanently secured, we consider in the next step: ongoing operation and the further development of your website.

From commissioning to the live launch of your homepage

lilac-media offers:

• Competent advice
• Personal point of contact
• Full service or work-sharing by agreement
• Uninterrupted workflow
• Traceable communication via a ticketing system
• Interim acceptances
• Partial invoices after completed milestones
• Transparent prices

Our services

The process of creating a website

This is how the process looks at lilac-media:

Concept and Planning

Together we clarify what your website should achieve – technically and strategically. Who are your target groups? Their viewing and usage habits largely determine the design. What goals do you pursue with the website? From this, structure, content and layout emerge.

We identify together with you the relevant user groups and derive from that what they specifically expect from your website.

more on website concept

Design and User Guidance

lilac-media creates an individual design. We work without pre-fabricated templates, but tailor your website individually for each client. We take into account the viewing habits of the target groups. Our designs are characterized by clarity and a focus on the services and products as well as by understandable user guidance.

more on web design and user guidance

Structure, Content and SEO/GEO

We develop together with you a clear and functional structure that is designed from the start for easy maintenance of your content. If desired, we take over copywriting, create tailored graphics and professionally photograph your company.

When creating content, we attach particular importance to SEO (search engine optimization) and the optimization for AI systems (GEO, LLMO). If we write texts for you, we also pay attention to correct mentions and citations in tools like ChatGPT, Gemini, Perplexity and comparable systems.

more about website texts

Technical Implementation

We create all websites with our in-house CMS, the lilac-CMS. This enables easy creation, easy maintenance  

more about CMS selection and programming

Publication

We develop your website in a protected test environment. Your existing page remains fully accessible in the meantime until all content is finally integrated for the live launch.

The live launch is achieved by a clean switch to the new website - without downtime or delays. All content is available immediately after the switch.

Website pricing – transparent and planable

We calculate our prices individually according to your requirements. With our price calculator you can immediately calculate the costs of your website yourself. This keeps you always informed – clear, transparent and without hidden costs.

Learn about our prices or calculate the costs with our calculator.

Website Cycle – what happens after publication

With the live launch, a website is not "finished". It moves into ongoing operation - and that is where its real success is decided.

Content becomes outdated, offers change, and user expectations evolve. Without regular maintenance a website gradually loses relevance - for visitors as well as for search engines and AI systems. Up-to-date content is a central signal of quality and trustworthiness.

Regular content and technical checks ensure information remains correct, new services become visible in a timely manner, and the website remains cohesive overall. At the same time, looking at competitors provides important hints where adjustments are necessary.

Already in the concept phase, it is determined which contents should be updated regularly and how this care should be performed efficiently. You can make changes yourself or rely on defined processes through which we take care of the support for you.

Parallel to this, the systematic evaluation of the website's performance begins. Tools like Matomo or the Google Search Console show how your website is used, where potential lies, and where optimizations make sense.

Thus a continuous cycle of maintenance, analysis and further development emerges – the foundation for a permanently functioning and visible website.

Questions about website creation that you might be interested in: