lilac-media builds your professional website

What does "Website creation" mean holistically?

Creating a website means more than just designing a web presence and adding pages with content. It consists of several areas that work together:

• Conception and planning
• Structure and organization
• Graphic design
• Technical implementation
• Content work, creation of texts and graphics

Only when these areas are properly aligned does a website emerge that not only works but also delivers targeted results.

Would you like to know where your website currently stands? Schedule a consultation now.

With lilac-media you get a website that is technically well implemented, content-wise convincing, and delivers measurable benefits for your business.

It is built in such a way that it not only works today but can be further developed in the long term - structured, scalable and aligned with your goals.

The successful operation of a website does not end with creation. How content is maintained, functions expanded, and quality secured in the long term, we discuss in the next step: the ongoing operation and the further development of your website.

From commissioning to the live launch of your homepage

lilac-media offers:

• Expert guidance
• Personal point of contact
• Complete service or division of work by agreement
• Disruption-free workflow
• Transparent communication via a ticket system
• Interim approvals
• Partial invoices after completed milestones
• Transparent pricing

Our services

The process of creating a website

Here's how the process looks at lilac-media:

Conception and planning

Together we clarify what your website should achieve – technically and strategically. Who are your target groups? Their viewing and usage habits largely determine the design. What goals do you pursue with the website? From this, structure, content and layout emerge.

We identify together with you the relevant user groups and derive from this what they specifically expect from your website.

more about website conception

Design and user guidance

lilac-media creates an individual design. We work without pre-made templates, but design your website individually for each client. We consider the viewing habits of the target groups. Our designs are characterized by clarity and a focus on the services and products as well as a comprehensible user guidance.

more about web design and user guidance

Structure, content and SEO/GEO

We develop with you a clear and functional structure that is easy to maintain from the start. If desired, we take over copywriting, create tailored graphics and photograph your company professionally.

When creating content we place special emphasis on SEO (search engine optimization) and optimization for AI systems (GEO, LLMO). When we write texts for you, we also ensure correct mentions and citations in tools such as ChatGPT, Gemini, Perplexity and comparable systems.

more about website texts

Technical implementation

We create all websites with our in-house CMS, the lilac-CMS. This enables easy creation, easy maintenance.

more about CMS selection and development

Publication

We develop your website in a protected test environment. Your existing page remains fully accessible in the meantime until all content for the live launch is finally integrated.

The live launch is achieved by a clean switch to the new website - without downtime or delays. All content is available immediately after the switch.

Website pricing – transparent and predictable

We calculate our prices individually according to your requirements. With our price calculator you can immediately calculate the costs of your website. This way you always have an overview – clear, transparent and without hidden costs.

Learn about our prices or calculate the costs with our calculator.

Website lifecycle – what happens after publication

Going live does not make a website "finished". It moves into ongoing operation – and exactly there its actual success is decided.

Content becomes outdated, offers change, and user expectations continue to evolve. Without regular maintenance a website gradually loses relevance - for visitors as well as for search engines and AI systems. Current content is a central signal of quality and trustworthiness.

Regular content and technical checks ensure that information remains correct, that new services become visible in time, and that the website remains coherent overall. At the same time, looking at competitors provides important clues where adjustments are necessary.

Already in the conceptual phase it is decided which content is updated regularly and how this maintenance is efficiently performed. You can make changes yourself or rely on defined processes through which we take over the support for you.

Parallel to this, the systematic evaluation of website performance begins. Tools like Matomo or Google Search Console show how your website is used, where potentials lie and where optimizations make sense.

Thus a continuous cycle of maintenance, analysis and further development emerges – the basis for a consistently functioning and visible website.

Questions about website creation that might interest you: