lilac-media creates your professional website

What does "Website creation" mean holistically?

Creating a website means more than designing a web design and adding pages with content. It consists of several areas that work together:

• Concept and planning
• Structure and organization
• Graphic design
• Technical implementation
• Content work, creation of texts and graphics

Only when these areas are neatly coordinated does a website emerge that not only works, but also delivers targeted results.

Would you like to know where your website currently stands? Schedule a consultation appointment now.

Why this is better

With lilac-media you get a website that is technically clean, content-wise convincing, and creates measurable value for your business.

It is built in a way that it not only functions today, but can also be developed further in the long term - structured, scalable, and aligned with your goals.

However, the successful operation of a website does not end with its creation. How content is maintained, features are expanded, and quality is permanently secured, we consider in the next step: ongoing operation and the further development of your website.

From commissioning to the live launch of your homepage

lilac-media offers:

• Expert guidance
• Dedicated contact person
• Full service or partial work by agreement
• Disruption-free workflow
• Traceable communication via a ticketing system
• Interim approvals
• Partial invoices after completed milestones
• Transparent pricing

Our services

The process of website creation

This is how the process looks at lilac-media:

Conception and planning

Together we clarify what your website should achieve – technically and strategically. Who are your target groups? Their viewing and usage habits largely determine the design. What goals do you pursue with the website? From this, structure, content, and layout arise.

We identify with you the relevant user groups and derive from this what they specifically expect from your website.

more about website conception

Design and user guidance

lilac-media creates an individual design. We work without premade templates, but design your website individually for each client. We consider the viewing habits of the target groups. Our designs are characterized by clarity and a focus on the services and products as well as by a comprehensible user guidance.

more about web design and user guidance

Structure, content and SEO/GEO

We develop with you a clear and functional structure that is designed from the start for easy maintenance of your content. If desired, we take care of writing texts, create tailored graphics and photograph your company professionally.

When creating content we place particular emphasis on SEO (search engine optimization) and optimization for AI systems (GEO, LLMO). If we compose texts for you, we also ensure correct mentions and citations in tools like ChatGPT, Gemini, Perplexity, and similar systems.

more about website texts

Technical implementation

We build all websites with our in-house CMS, the lilac-CMS. This enables easy creation, easy maintenance.

more about CMS selection and programming

Publication

We develop your website in a secure test environment. Your existing page remains fully accessible in the meantime, until all content for the live launch is finalized.

The live launch is achieved by a clean switch to the new website - without downtime or delays. All content is available immediately after the switch.

Website prices – transparent and predictable

We calculate our prices individually according to your requirements. With our price calculator you can immediately calculate the costs of your website yourself. This way you always have an overview – clear, transparent and without hidden costs.

Find out about our prices or calculate the costs with our calculator.

Website cycle – what happens after publication

With the live launch a website is not "finished". It moves into ongoing operation - and that is where its real success is decided.

Content ages, offerings change, user expectations continue to evolve. Without regular maintenance, a website loses relevance gradually - for visitors as well as for search engines and AI systems. Current content is a central signal of quality and trustworthiness.

Regular content and technical checks ensure that information remains correct, new services become visible in a timely manner, and the website as a whole remains consistent. At the same time, looking at competitors provides important clues where adjustments are necessary.

From the concept phase onward, it is determined which content is regularly updated and how this maintenance should be carried out efficiently. You can make changes yourself or rely on defined processes through which we take over the support for you.

Parallel to this, a systematic evaluation of the website performance begins. Tools like Matomo or Google Search Console show how your website is used, where potential lies, and where optimizations make sense.

Thus a continuous cycle of maintenance, analysis and further development emerges – the basis for a permanently functioning and visible website.

Questions about website creation that might interest you: