Create a Website: Prices and Costs at a Glance

Web Business Card

(approx. 300 - 500 €)

A web business card is a single page containing all information.
Example: https://www.juwelier-martin-hanusch.de/ 

Simple Company Website

(approx. 1500 - 2500 €)

An average website for a small company, doctor’s practice or freelancer, contains 5 - 10 pages with service descriptions and contact details.
Example: https://www.etm-sicherheitstechnik.de/

Medium-sized Company Website

(approx. 2500 - 3500 €)

Website for a medium-sized company, larger in scale, often includes one or several foreign language versions.
Example: https://www.faerber-schmid.ch/

Online Shop

(approx. 3500 - 6000 €)

Online shop created with professional shop software.
Example: https://shop.landfleischerei-broda.de/

Custom Programming

A web application with many individual functions, embedded into the CMS.
Example: https://www.kirchenkreis-eisleben-soemmerda.de/

The way an agency works has a significant impact on the cost of a website. It’s not just about the technical implementation, but also about advice, concept, and support.

Custom Work or Website Builder?
Decide whether your website should be individually created or built on a pre-made template. Tailored web design is usually more expensive, but offers much greater flexibility, better customizability, and stronger branding in the long run. Website builders are cheaper, but quickly reach their limits when specialized functions or a unique look are required.

Corporate Design as a Basis:
If your existing brand profile is analyzed and consistently integrated into the web design, this ensures a professional appearance with a strong recognition value. Agencies that take this process seriously plan more time and effort – which is reflected in the costs, but is crucial for quality and impact.

Editorial Support:
A professional agency doesn’t just deliver a platform but provides support with structure, copywriting, and image selection. This consulting aspect significantly increases your website’s quality and ensures that content is well-prepared for search engines and your visitors.

Long-term Maintenance and Expandability:
Future maintenance and expandability should already be considered in the planning phase. An agency that takes this into account creates a sustainable solution.

The scope of the content is one of the most important factors in calculating website prices. The more pages, languages, or features required, the more effort is involved.

Simple Presentation Page:
A small business website with a homepage, overview of services, and contact form can be realized with a manageable budget. It is ideal for startups and small businesses who want to become visible online quickly.

Extensive Corporate Presence:
With more pages, additional subcategories, or a multilingual version, the work involved increases. Texts, images, and structures must be synchronized, maintained, and optimized for search engines. This leads to greater reach and professionalism.

Complex Projects and Portals:
Large company websites, portals, or sites with special modules (e.g., appointment booking, member areas) require significantly more steps. Website prices in this category are correspondingly higher, as concept, programming, and testing are more extensive.

Not every website needs the same functions. The range of features is a decisive cost factor.

Standard Website:
Classic company sites with service presentation, contact form, and basic features are comparatively inexpensive. The main focus here is on design, structure, and clear user guidance.

Online Shops:
A functional shop with product catalog, shopping cart, payment integration, and legally compliant procedures requires significantly more development effort. Ongoing management of products also has to be considered.

Custom Software Solutions:
If the website is to offer special interfaces to internal systems, custom tools, or database connections, detailed planning is necessary. Such solutions are valuable in the long term because they are precisely tailored to business processes, but they also lead to higher costs.

Many underestimate how much creating the content influences the cost of a website. Texts, images, and videos are not just fillers – they are crucial for visibility and impact.

The Client’s Own Contribution:
If texts, images, and materials are provided completely, an agency can incorporate the content with little extra effort. This reduces the total cost.

Optimization of Existing Content:
Often, content exists but is not search engine friendly or is too generic. Professional editing improves readability and ranking, but causes additional website costs.

Complete Content Creation:
If the agency creates texts, images, or graphics from scratch, this requires considerably more effort. In return, the company receives high-quality content precisely tailored to the target audience, significantly increasing the chances of website success. This investment pays off in the long term by providing a basis for good rankings and higher conversion rates.