Plan a Professional Web Project

A thorough web project plan is the foundation for a professional website development that functions reliably from a technical perspective, is optimized for search engines, and speaks directly to your target audiences. With a clear website concept you save time, avoid costly corrections during implementation, and lay the groundwork for lasting success on the internet.

As an experienced web design agency, we show you why structured planning is so important, how the process of a web project looks, and how we develop your individual website strategy – tailored to content, features, and relevant SEO keywords.

For us, conception also includes the question of how your homepage can be maintained and kept up to date during operation – efficiently, securely, and without unnecessary effort. A website is not created for its own sake. It is created to achieve concrete goals – whether visibility, information, contact requests or revenue. The more precisely these goals are defined, the more targeted the website can be aligned to them.

These objectives influence all central aspects:

• Structure: We develop a clear page structure that maps your content logically – even if not all content is available at go-live.
• Design: The appearance is specifically tailored to your target audience – visually, linguistically and functionally.
• Content and Technology: The type of content determines which tools or modules of our CMS are used – e.g., calendars, forms, image galleries, or download areas.
• Maintenance: All content is prepared so you can maintain it yourself later easily and efficiently – without technical hurdles.
• Functions: Together we clarify which features your website really needs so that it fulfills its task – and is not slowed down by unnecessary technology.

Unclear specifications or later plan changes often lead to additional correction loops – with corresponding extra effort. A clean conception therefore saves not only time and money, but also ensures a convincing result.

The conception phase with us is not strictly formalized, but is more like a casual exchange where we bounce ideas off each other. Some clients bring us a written outline, others prefer to tell their story first.

You don't need to fill out long questionnaires. In the conversation we ask a few questions, focusing on you, guided by our twenty years of experience.

This relaxed approach is ideal for small to mid-sized homepages and when we work directly with decision-makers. This is the setup in most of our projects and works very smoothly and well.

Oral or Written?

We record as much as possible in writing, but it doesn't have to be a lengthy document for everything. Some things we simply capture by hand. We collect all project notes and client documents in a central place. This has proven effective because some projects have a long development time. This way no important information is lost and we can always bring ourselves up to date.

Focus Areas and Keywords

With which focus areas and search terms would you like to be found? The desired search terms naturally align with your services or products. These topics will then be reflected in the content creation.

Most clients don't think far enough ahead. They name some technical terms. But are those the words your target audience uses? Which terms does your target audience type into Google in the search box? Sometimes it's more of a colloquial term. It doesn't have to be "correct" if it still means what you offer. Our clients are often quite surprised at what emerges when they take a different perspective with our help. We note all search terms and continuously collect more ideas together.

Timeline for Website Creation

• By what date should the homepage be finished? Is there a fixed project timetable?
• What dates are planned for go-live?
• What can be added or adjusted later?