Planning a Professional Web Project

A thorough web project planning is the basis for a professional website creation that functions reliably, is search engine optimized, and effectively targets your audience. With a clear website concept, you save time, avoid expensive corrections during development, and establish a foundation for long-term success on the internet.

As an experienced web design agency, we demonstrate why structured planning is so crucial, how a web project's process unfolds, and how we develop your personalized website strategy – aligned with content, functionality, and relevant SEO keywords.

Part of the conception process is also considering how your homepage can be maintained and kept current in ongoing operation – efficiently, securely, and without unnecessary effort. A website is not created for its own sake. It is developed to achieve specific goals – whether visibility, information, contact inquiries, or sales. The more precisely these goals are defined, the more targeted the website can be.

These objectives influence all key aspects:

• Structure: We develop a clear page structure that logically represents your content – even if not all content is available at launch.
• Design: The visual appearance will be specifically tailored to your target audience – visually, linguistically, and functionally.
• Content and Technology: The type of content determines which tools or modules of our CMS are used – e.g., calendars, forms, galleries, or download sections.
• Maintenance: All content is prepared so that you can easily and efficiently update it later – without technical hurdles.
• Functions: Together, we clarify which functions your website truly needs to fulfill its purpose – preventing it from being slowed down by unnecessary technology.

Unclear specifications or later changes in plans often lead to additional correction cycles – with corresponding extra effort. A well-structured conception therefore saves not only time and money but also ensures a convincing final result.

The conception phase with us is not strictly formalized but rather resembles a relaxed exchange, where we pass the balls to each other. Some clients already provide us with a written outline, while others prefer to tell us their ideas first.

You do not need to fill out lengthy questionnaires. We ask you a few questions during our conversation, focusing specifically on you, guided by our 20 years of experience.

This informal approach is ideal for small and medium-sized homepages and when working directly with decision-makers. This is the typical setup for most of our projects and works very smoothly and well.

Oral or Written?

We document as much as possible in writing, but it is not necessary to prepare a comprehensive document for everything. Some notes are simply handwritten. We gather all project notes and customer documents in one central location. This approach has proven effective because some projects have a long development period. It ensures that no important information is lost and allows us to update ourselves on the current status at any time.

Setting Priorities and Keywords

Which main themes and search terms do you want to be found for? Naturally, the desired keywords match your services or products. These topics are then appropriately reflected in the content creation.

Most clients don’t think far enough ahead. They name some technical terms, but are these the words that your target audience uses? What terms does your target group type into Google? Sometimes, it’s just a colloquial expression. It doesn’t even have to be “correct” if it still conveys what you’re offering. We are often amazed at what comes out when clients take a different perspective with our help. We note all keywords and continuously gather more ideas together.