Webagentur lilac-media | Webdesign und Programmierung
You are here: References > Industry Competencies > Homepages for craft businesses
Author: (with the help of ChatGPT) | Reading time approximately: 7 min | last modified: 06.07.2026
Homepages for craft businesses
We design, create, and manage websites for craft businesses – with clear structure, regional visibility, and easy maintenance
We work for craft businesses in Halle, Leipzig, the Saalekreis, and other regions – with websites that clearly present services and can be found in their respective areas of operation.
Many craft businesses win their contracts through referrals. However, nowadays, many prospects first check the website before calling or sending an inquiry. If they can't find clear information there or encounter an outdated page, they often turn to the next provider.
A website for tradespeople doesn’t have to be an advertising brochure. Above all, it should show which services are offered and how to get in touch. It is especially important to clearly communicate in which region the services are available.
We develop websites for craft businesses. This includes, for example, roofers, electricians, plumbers and heating installers, carpenters, metalworkers, painters, and construction companies.
Why many craft business websites waste their potential
Many craft businesses have a website – but often do not use its possibilities effectively. Typical mistakes include:
- The design is outdated
- Services are not described specifically enough
- No references are shown; information about completed projects is missing
- No optimized display on smartphones
- Contact persons, contact options and opening hours are hard to find
- Website is hard to find on Google
- No information about open positions or apprenticeships
Presenting services clearly and understandably on a craft business website
Craftsmen know their trade. Website visitors, however, often do not. That’s why we structure content in such a way that services, areas of operation, and specializations can be quickly understood.
Whether it’s bathroom renovation, photovoltaics, roof renovation, electrical installation, or custom woodwork: Interested parties should be able to recognize within seconds if your business is the right contact.
Get found regionally with a craft business website
Most inquiries come from the immediate surroundings of a business. That’s why, right from the start, we take into account the locations and regions where you actually work.
For a roofer from Halle, search queries such as 'roofer Halle', 'roof renovation Saalekreis,' or 'roofer Landsberg' are often more important than general terms with high search volume. The same applies to electricians, heating engineers, or plumbing businesses in Leipzig and Central Germany.
Show concrete references on your website instead of anonymous advertising promises
Prospects want to see which work a business has already completed. Therefore, we recommend showcasing finished projects with photos, short descriptions, and the respective service areas.
A documented roof renovation, a new heating system, or the conversion of an attic floor often speaks louder than lengthy advertising texts.
Make contact options and specific contacts easily accessible
Many visitors look for just three pieces of information on a craft business website:
- Which services are offered?
- Does the company operate in my region?
- How can I get in touch?
That’s why we ensure short paths to inquiries, prominently visible contact details, and a display optimized for smartphones.
Guides and expert content for additional visitors through search queries
Besides the main service pages, guides, references, and answers to frequent customer questions can attract additional visitors via Google.
Examples:
- How much does a roof renovation cost?
- When should a heating system be renewed?
- Which subsidies are available for photovoltaics?
- How does a bathroom renovation work?
Such content answers the concrete questions of potential customers and can bring visitors from Halle, Leipzig, and the entire Central German region to your website over the long term.
Your website as a tool for recruiting employees
For many craft businesses, it is now difficult to find qualified employees. A modern website can help attract skilled workers and trainees. With your own careers page, you show what sets your company apart as an employer: the team, working conditions, further training opportunities. Your applicants get a realistic impression of your company even before applying.
Our Jobs module adds your own job board to your website. Open positions can be managed easily and published directly on your website. The job listings are structured so they can be better processed by job search engines and displayed in relevant job environments. This allows you to reach applicants exactly where most job searches begin today—without ongoing costs for job portals or managing the same ad on multiple platforms.
Websites created by lilac-media for tradespeople and craft businesses
Have a website created for a craft business – costs and prices
The costs for a website depend on the scope and desired functionalities. A simple website with the most important information can already be implemented with a manageable budget. If you also need references, search engine optimization, career pages, or custom features, the effort increases accordingly.
Typical cost ranges:
| Type of website | Typical cost range |
|---|---|
| Simple company website | approx. 1500 – 2500 € |
| Website with references and search engine optimization | approx. 2500 – 5000 € |
| Custom solutions with special functionalities | from 5000 € |
The actual effort mainly depends on how many service areas are to be presented, whether reference and career pages are planned, and to what extent content needs to be created or taken over.
Which solution makes sense for your company depends on your goals. Do you mainly want to win new customers, find employees, or professionally present your references? We are happy to give you personal advice.
You can also find further information in our overview of the costs of a website.
Have a website created for your craft business now
A good craft business website doesn’t have to explain as much as possible, but should make the right information quickly accessible: services, regions of operation, references, contacts, and contact opportunities. This is exactly what we focus on for structure, content, and technical implementation.
Erstveröffentlichung am 21.07.2025