Homepages for craft businesses

Why Many Craftsmen Websites Miss Their Potential

Many craftsmen businesses run a website – but often do not make good use of its possibilities. Typical mistakes include:

• the design is outdated
• services are not described specifically enough
• no references or information about completed projects are shown
• no optimized display on smartphones
• contact persons, contact information, and opening hours are hard to find
• website performs poorly on Google
• no information about job vacancies or apprenticeships

Presenting Services Clearly

Craftsmen know their trade. Website visitors often do not. That’s why we structure content so that services, areas of operation, and specializations can be understood quickly.

Whether bathroom renovation, photovoltaics, roof renovation, electrical installation or custom woodwork: Prospective clients should be able to see within a few seconds whether your company is the right partner.

Being Found Regionally

Most inquiries come from a company's immediate surroundings. That’s why we take into account the places and regions you actually operate in – right from the website’s structure.

For a roofer from Halle, search terms like 'roofer Halle,' 'roof renovation Saalekreis,' or 'roofer Landsberg' are often more important than more general high-traffic keywords. The same applies to electricians, heating engineers, or plumbing companies in Leipzig and central Germany.

References Instead of Advertising Promises

Prospects want to see what kind of work a company has already done. That’s why we recommend presenting completed projects with photos, short descriptions, and their respective service categories.

A documented roof renovation, a new heating system, or the extension of an attic often says more than lengthy advertising texts.

Easy to Reach

Many visitors are only looking for three pieces of information on a craftsman’s website:

• Which services are offered?
• Does the company operate in my region?
• How can I get in touch?

That’s why we make sure that it's easy to make an inquiry, contact details are clearly visible, and the site looks great on smartphones.

Content That Brings Visitors Long-Term

Alongside main service pages, guides, references, and answers to frequently asked customer questions can attract additional visitors through Google.

Examples:

• How much does a roof renovation cost?
• When should a heating system be replaced?
• Which subsidies exist for photovoltaics?
• How does a bathroom renovation work?

This kind of content answers concrete questions of potential customers and can bring a steady stream of visitors from Halle, Leipzig, and the whole central German region to your website.

Your Website as a Tool to Attract Employees

For many crafts businesses, it is difficult nowadays to find qualified employees. A modern website can help you reach skilled workers and trainees. With your own career page, you show what makes your business a great employer: the team, working conditions, further training opportunities. Applicants already get a realistic impression of your company before they even apply.

Our jobs module expands your website with its own job board. Open positions can be easily managed and published directly on your website. Job offers are optimized for search engines and may appear in Google Jobs. This allows you to reach applicants exactly where people are looking for jobs today – without ongoing costs for job portals or maintaining multiple ads on different platforms.

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Websites Created by lilac-media for Craftsmen and Craft Businesses

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Have a Website Created for Your Craft Business – Costs and Prices

The costs for a website depend on its size and the desired functions. A simple website with the key information can be implemented with a manageable budget. If you also need references, search engine optimization, career pages, or custom features, the effort involved increases accordingly.

Typical cost ranges:

Which solution is worthwhile for your business depends on your goals. Do you mainly want to attract new customers, find employees, or present your references professionally? We would be pleased to advise you personally on this.

You can find more information in our overview of the costs of a website. 

Erstveröffentlichung am 21.07.2025