Technical SEO - a functioning technical foundation is the basis of your success

What is Technical SEO?

Technical SEO is a central part of search engine optimization (SEO). It includes all technical prerequisites that ensure a website can be crawled, indexed, understood and delivered with good performance by search engines. Technical SEO thus directly influences a website's visibility in search engines like Google.

For Google to display a website in the search results, the content must be retrieved and processed by crawlers without errors. If pages cannot be read or interpreted correctly technically, this negatively affects indexing and ranking.

Additionally, Google evaluates user experience (UX):
Slow loading times, faulty renderings or technical problems send negative quality signals to the search engine and reduce ranking chances.

Only when the technical base is sound can content SEO measures be effective.

The individual functions

Mobile version

Your website must be fully responsive. Google crawls increasingly over mobile devices – therefore a mobile-friendly presentation is mandatory. Regularly check the presentation on different devices and browsers.

XML Sitemap

Create an up-to-date XML sitemap that contains all relevant URLs. Submit it via the Google Search Console to ensure fast and complete indexing.

Structured Data

Use structured data (Schema.org) to make content semantically understandable for search engines. This applies e.g. to articles, products or events. Proper structured data can increase visibility in Rich Snippets.

Avoid 'Dead Links'

When pages are removed or moved to another place in the menu, pages may become unreachable and links to those pages lead to dead ends. This not only leads to unsatisfactory user experiences. They are also rated negatively by Google. Regularly check your website for 404 errors and other broken links. Redirect faulty URLs via 301 redirects or correct them directly. Ideally, the CMS itself ensures that in such cases redirects are set up that lead visitors to another, suitable page.

Image titles and descriptions and metadata

Images can play a role in SEO, but only if systems can find information such as image titles and descriptions. Also well-chosen meta information for pages (title, description) is relevant.

Short load times

Short load times are a key factor in ranking pages. The faster a page loads, the higher the chance Google ranks it well. There are various measures to shorten load times. Compressing the source code, small image file sizes, and effective caching settings are some of them.