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You are here: Blog > Attract the best talent – directly without detours through job portals!

Author: (with the help of ChatGPT)  |   Reading time approximately: 5 min  |   last modified: 20.03.2026

Attract the best talent – directly without detours through job portals!

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In today's modern workplace, companies face the challenge of attracting and retaining talented employees. Given the skilled labor shortage and the increased competition for the best talents, employers must increasingly get creative to stand out from the crowd. 
One option is to use your homepage to recruit staff there. Simply place your job postings on your homepage and let Google do the work of publishing your job postings on Google's job search.
You can do this conveniently with the Jobs module as part of the LILAC CMS.

1. Simple creation of job postings

Create your job postings exactly as you envision them – simple and straightforward! With our user-friendly CMS system you can create and edit your postings effortlessly, without having to get used to a new user interface. In addition, we are always available to assist you with the optimal presentation and wording.

2. Cost-effective

Using your own homepage for the application process is not only cost-efficient, as no expensive job portals need to be used, but it also ensures widespread distribution of the job postings via Google. Companies benefit from this strategy by taking control of the entire recruitment process. You can tailor the design of the job postings and the user experience to meet the needs of your target audience. This independence optimizes resource use and helps significantly reduce total costs.

What is Google for Jobs?

Google for Jobs is not a job exchange, but collects job postings from various sources and presents them in a standardized format. It appears as a box of job postings on the Google results page. It can be found when searching for a job in a specific location or region. It is positioned between the ads and the organic search.

Google often changes how it is presented. Sometimes only a button appears that leads to the jobs.

3. Seamless integration on the company homepage

A job application process via the company website gives applicants the opportunity to apply not only for a specific position but also to gain deeper insights into the company's culture, values and goals. With engaging content, images and videos, companies can effectively communicate their identity and the distinctive features of the working environment. This comprehensive presentation conveys applicants a strong sense of belonging and fosters their identification with the company. An applicant who understands the corporate culture and values well is better able to assess whether they truly fit into the team.

To enable Google to read the information about the job postings, it must be present on the page in the form of structured data. The Jobs module of the LILAC CMS does this for you. This happens automatically in the background without your involvement. The information is automatically presented on the website in a way that Google can read it.

4. Optimizing the candidate experience

By designing the application process via the company's own website, firms gain the opportunity to present the entire application process in an engaging and innovative way. Interactive elements, such as authentic employee voices and frequently asked questions, help actively involve applicants in the process. This engagement not only increases the motivation of the applicants but also enables them to engage more intensely with the company and the vacant position. As a result, applications arise that are not only better tailored to the advertised position but also of higher quality.

Additionally, the integration into Google Jobs significantly improves the user experience. Candidates can specifically search for relevant job postings and benefit from Google's comprehensive search functionalities to find suitable offers quickly and easily. This not only leads to more applications but also significantly increases the likelihood that qualified candidates will notice your postings.

5. Stronger emotional engagement

Through the personal connection that can be built on the company's own homepage, the likelihood increases that applicants develop a deeper emotional identification with the advertised position. A compelling presentation of the team, the working environment and the projects the company works on substantially contribute to the attractiveness of the job posting. This leads to more people applying for the position who genuinely have a real interest in the work and feel connected to the company. A strong emotional bond can be a decisive factor for applicants who may have several options to choose from.

The publication of job postings on the company's website allows targeted and efficient addressing of the target audience. Applications often come from people who already have an interest in the brand or are in some way connected with the company. This typically results in a higher number of high-quality applications. Providing information at a familiar place arouses applicants' interest who want to seriously engage with the position and the company.

6. Increased transparency about job requirements

When potential applicants view the job advertisement directly on the company homepage, they usually receive more comprehensive information about the specific requirements, the areas of responsibility and the desired skills. This transparency minimizes misunderstandings and reduces the number of unsuitable applications, as applicants know exactly what is expected of them. By clearly presenting the specific requirements, they can specifically assess whether their qualifications and experiences align with the job description. This leads to a significant increase in the quality of applications, as candidates consciously incorporate these criteria into their application.

7. Automated data extraction by Google

A notable feature of the Lilac job module is the automated data extraction function by the Google bot. This function enables Google to efficiently capture job postings and seamlessly integrate them into the Google Jobs search. As a result, the created job postings become visible on the world’s largest search engine, leading to a significant increase in reach. Companies benefit from the ability to reach a large number of potential applicants with minimal effort, who might otherwise have not noticed their postings.

Additionally, pages with the job postings can be integrated into the organic search. Your offering thus has the chance to appear in both Google for Jobs and the organic search results, which further increases visibility. This is especially advantageous when you create an appealing careers page.

 

Erstveröffentlichung am 05.05.2023


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