Webagentur lilac-media | Webdesign und Programmierung
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Author: with the help of ChatGPT | Reading time approximately: 5 min | last modified: 03.09.2025
Website redesign with the lilac-CMS – modern, secure, future-proof
Does your website look outdated, hard to maintain, or not mobile-friendly?
Then it’s time for a website redesign. We modernize your online presence – visually, technically, and in terms of content.
With our lilac-CMS, you get a website that is flexible, easy to use, and optimized for search engines.
When is modernization necessary?
A website should be reviewed and updated regularly. Typical reasons for a redesign include:
- The design no longer matches the brand identity
- The website is not mobile-optimized (Responsive Design is missing)
- Content is difficult to maintain or update
- Security vulnerabilities due to outdated technology
- Decline in Google rankings or fewer inquiries
Do several points apply? Then a website modernization is the right step.
Redesign or relaunch – the difference
- Redesign: Your website is revised visually and technically; the basic structure remains. Ideal if existing content should continue to be used.
- Relaunch: Everything is rebuilt – design, structure, content, and technology. Sensible if your current system no longer provides a viable foundation.
Your benefits with the lilac-CMS
The lilac-CMS is our own content management system, developed for over 20 years.
It has been specifically optimized for small and medium-sized businesses – with the goal: easy maintenance, professional presentation, sustainable growth.
Your benefits:
- Modern design without restrictions from standard templates
- Easy maintenance: You can change content yourself – no technical expertise required
- Built-in SEO: fast load times, human-readable URLs, structured data
- Modularly expandable: blog, gallery, shop, newsletter, forms, and much more
- Secure & future-proof: regular updates and support
Our experience with redesigns and relaunches:
Practice shows time and again: design is order. What has proven itself is retained, outdated elements are removed or updated, and new ones are added – this process can be demanding, but it is extremely worthwhile. The result is a clear, appealing website that not only convinces visually but also transparently reflects your focus areas, priorities, and company philosophy. A website overhaul makes a decisive contribution to improving your position on Google and optimizing the user experience.
Approach to a website relaunch
Reorganize website content
Since modern web design includes responsive design, a thorough website analysis of the current content is necessary. The structure and website layout are reviewed to ensure user-friendly navigation. The menu, consisting of main and sub-navigation, is optimized to make the most important content easy to find. We advise on which topics should be restructured, consolidated, or moved to the archive. This website overhaul creates more clarity and facilitates SEO optimization.
Ensure brand recognition in web design
Many companies have a corporate design that includes the logo, colors, and sometimes a corporate typeface. In a website relaunch, it is essential to integrate the existing corporate design into the new design to ensure recognizability. A style guide helps implement the color scheme and layout consistently, so your website maintains a coherent appearance and your online presence is strengthened.
Clean up and revise website content
After several years in operation, a homepage accumulates a lot of material. The website overhaul offers a good opportunity to remove old content, update it, or move it to an archive. After the website relaunch, our clients look at their own website with fresh eyes. It becomes clear which content is outdated or contains typos – an important SEO optimization measure. Invest in high-quality content that appeals to your users and improves your position in Google rankings.
The fresh start ensures a better user experience, a modern color scheme, and an attractive website layout that aligns with current web design trends.
The process at a glance
- Analysis – We review your existing website and discuss goals.
- Concept – New design, improved structure, SEO strategy.
- Implementation – Technical modernization in the lilac-CMS.
- Content migration – Existing texts and media are transferred and optimized.
- Go-live & support – Secure launch, ongoing maintenance and updates.
Cost factors for a website redesign
Costs depend on the scope:
- Number of pages and content
- Degree of design customization
- Additional features (shop, blog, modules)
- SEO optimizations and copywriting
- Data migration and maintenance effort
An overview of possible prices can be found here:
What does a website cost?
Are you interested in modernizing your homepage?