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Author: (with the help of ChatGPT) | Reading time approximately: 5 min | last modified: 27.01.2026
Website Modernization & Redesign with the lilac-CMS
Your website appears outdated, is difficult to maintain, or not mobile-friendly?
Then it's time for a website redesign. We modernize your online presence – visually, technically and in terms of content.
With our lilac-CMS you will get a website that is flexible, easy to use, and optimized for search engines.
When is modernization necessary?
A website should be reviewed and updated regularly. Typical reasons for a redesign are:
- The design no longer fits the brand identity
- The website is not mobile-optimized (Responsive Design is missing)
- Content is difficult to maintain or update
- Security vulnerabilities due to outdated technology
- Decline in Google rankings or fewer inquiries
If several points apply, a website modernization is the right step.
A dated website stands out to visitors immediately — slow loading times, a non-responsive design, or unclear structures quickly lead to bounces.
If your web presence no longer meets today's standards, a website modernization is the logical next step.
Whether it's a design update, technical overhaul, or a complete relaunch: with the lilac-CMS we modernize websites to be faster, safer and more search-engine friendly – without you having to start from scratch.
Redesign or Relaunch – the Difference
- Redesign: Your website is revised visually and technically, the basic structure remains intact. Ideal if you want to continue using content.
- Relaunch: Everything is rebuilt from scratch – design, structure, content and technology. Useful if your current system no longer provides a basis.
What does a Website Modernization bring?
A thoughtful modernization pays off in several ways:
- Better user experience: modern, responsive design – optimized for desktop, tablet and smartphone.
- Faster loading times: optimized code, modern image formats, efficient data structures.
- More visibility on Google: technical SEO, clean structure, clear content.
- Easier maintenance: intuitive CMS management without technical hurdles.
- Longer lifespan: the website remains future-proof and extensible.
In short: your website looks more modern, performs better and generates more inquiries.
The advantages of updating your website with the lilac-CMS
The lilac-CMS is our own content management system, developed for over 20 years.
It has been specifically optimized for small and medium-sized businesses – with the goal: easy to maintain, present professionally, sustainably grow.
Your advantages:
- Modern design without restrictions from standard templates
- Easy maintenance: change content yourself – without any technical knowledge
- SEO integrated: fast loading times, readable URLs, structured data
- Modular expandability: Blog, Gallery, Shop, Newsletter, Forms and more
- Secure & future-proof: regular updates and support
Our experiences with redesigns and relaunches
The practice shows again and again: Design is order. Trusted elements remain, outdated ones are removed or updated, new elements added – this process is sometimes strenuous but extremely worthwhile. The result is a clear, attractive website that not only convinces visually but also transparently reflects your priorities, focus areas and your company philosophy. A website revision significantly contributes to improving your Google position and optimizing the user experience.
Approach to the Website Relaunch
Reorganizing Website Content
Since modern web design includes responsive design, a thorough website analysis of the current content is necessary. The structure and page layout are checked to ensure user-friendly navigation. The menu, consisting of main and sub-navigation, is optimized to make the most important content quickly findable. We advise on which topics should be restructured, consolidated or moved to the archive. This website revision creates more clarity and eases SEO optimization.
Ensure Recognition in Web Design
Many companies have a corporate design that includes the logo, colors and sometimes also a company font. In a website relaunch it is essential to integrate the existing corporate design into the new design to ensure recognizability. A style guide helps implement the color scheme and layout consistently, so your website maintains a cohesive appearance and strengthens your online presence..
Clean Up and Revise Website Content
After several years in operation, a lot of material accumulates on a homepage. The website revision offers a good opportunity to remove old content, update it, or archive it. After the website relaunch, our clients view their own site with a fresh perspective. It becomes clear which content is outdated or contains typos – an important SEO optimization measure. Invest in high-quality content that appeals to your users and improves your position in Google's ranking.
The restart ensures a better user experience, a modern color scheme and an attractive website layout that corresponds to current web design trends.
Overview of the Process
- Analysis – We review your existing website and discuss goals.
- Concept – New design, improved structure, SEO strategy.
- Implementation – Technical modernization in the lilac-CMS.
- Content transfer – Existing texts and media are adopted and optimized.
- Go-live & Support – Safe start, ongoing maintenance and updates.
Cost Factors in Website Redesign
The costs depend on scope:
- Number of pages and content
- Degree of design customization
- Additional features (Shop, Blog, Modules)
- SEO optimizations and copywriting
- Data migration and maintenance effort
Overview of possible prices can be found here:
What does a website cost?
Are you interested in modernizing your homepage?