Modernize Your Website: Website Redesign and Website Relaunch

• The market has changed, and your company has a new orientation or a new mission statement
• There are new employees in your company bringing fresh momentum to operations
• Your website has become "too small" and no longer fits the current company development

Even if no personal changes are happening to you, a lot has changed around you on the internet. After several years, it makes sense to perform a website redesign to improve technical performance, responsive design, and user friendliness. A website overhaul ensures that your site appears modern and appealing again while enhancing your online presence. A well-designed website with optimized color schemes and an attractive layout can significantly improve your Google ranking and advance your SEO optimization.

Many of our clients' websites are 10 years or older. While these sites have served well, they appear very outdated in modern web design. Website modernization gives your homepage a fresh, contemporary look that functions optimally on desktops, tablets, and smartphones. Using responsive design, all elements are adjusted to provide an optimal user experience (UX). We employ current website design trends to enhance user interaction and increase usability.

Sometimes it means saying goodbye to cherished design elements because they are no longer modern. These changes help make your website future-proof and improve SEO efficiency.

A large number of our clients have already undergone a website redesign, some multiple times. For us, this confirms that the website is actively used and that there's a significant demand for updates — always with the goal of improving Google visibility and strengthening online presence.

Our experience with redesigns and relaunches:

Experience repeatedly shows: Design is order. Proven elements are maintained, outdated parts are removed or updated, and new components are added — this process can be demanding but very worthwhile. The result is a clear, appealing website that not only looks good but also transparently reflects your priorities, focus areas, and corporate philosophy. A website overhaul significantly contributes to improving your Google ranking and optimizing user experience.

Reorganize Website Content

Since modern web design includes responsive design, a thorough analysis of current content is necessary. This involves reviewing site structure and layout to ensure user-friendly navigation. The menu, consisting of main and sub-navigation, is optimized to make key content easily accessible. We advise on which topics to restructure, summarize, or archive. This website overhaul creates clarity and facilitates SEO optimization.

Ensure Recognition Through Web Design

Many companies have a corporate design that includes logo, colors, and sometimes a corporate font. In a website relaunch, it is essential to incorporate this existing corporate design into the new design to maintain recognizability. A style guide helps consistently implement color schemes and layout, ensuring your website has a cohesive appearance and strengthens your online presence.

Clean Up and Revise Website Content

After several years of operation, a lot of material accumulates on a homepage. The website overhaul offers a good opportunity to remove outdated content, update existing material, or archive it. After the relaunch, our clients view their website with fresh eyes. It becomes clear which contents are outdated or contain typos — a key SEO optimization measure. Invest in high-quality content that appeals to users and improves your Google ranking.

The restart ensures a better user experience, modern color schemes, and an attractive layout aligning with current web design trends.