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Author: with the help of ChatGPT | Reading time approximately: 7 min | last modified: 14.07.2025
The LILAC-CMS
We design every customer website with our own Content Management System, the LILAC-CMS, which we have developed from scratch ourselves. For over 20 years, we have continuously optimized our platform, always paying attention to our customers' feedback. The changing requirements, preferences for content and design, as well as new needs, are integrated into further development. This ensures that we can comprehensively meet all the requirements that both we and our clients have for a CMS. The LILAC-CMS enables you to design your website exactly according to your individual wishes. Thanks to its user-friendly interface, you can effortlessly create and edit content yourself.
Modular Structure
The LILAC-CMS is modular in design. This allows us to provide our clients specifically with the functions they actually need, rather than offering a pre-configured package that may not meet their individual requirements.
We have developed various modules that enable the creation of specific content.
With this flexible system, you can choose which modules and features are most suitable for your website, based on your wishes and needs. This adaptability ensures you always have the tools you need for the success of your online presence. We place great importance on keeping our CMS intuitive and user-friendly, so you can manage content smoothly—without having to overcome technical hurdles.
The CMS Module
The right module for simple structuring and managing a website
The CMS module is our core module. With it, you can structure a website, create CMS pages, and fill them with images and texts. It includes image and document management as well as full-text search functionality.
Features:
- Website structure tree
- Image management (image index) for uploading and inserting images
- Document management for uploading and inserting documents
- The ability to create CMS pages and fill them with content and links
The News Module
The right module for news, job postings, press releases, and more
The News module manages the scheduled display of news items. The overview page can be presented in rows or as image tiles. The number of news items shown on the overview and how long each remains visible can be configured. Outdated news are archived and can be viewed on a separate page. News can be grouped into topics, with an unlimited number of topics. Each topic can be independently integrated at any point within the menu structure.
Features:
- Unlimited topics
- Topics can be linked anywhere on the homepage
- Configurable list view (number of news items)
- A time window can be set (display from one date to another)
- Division into overview and detail pages (automatic or by editor)
- One image per news item (small format on overview page, large format on detail page)
- Image sizes are centrally configurable and can be changed at any time
- Embed boxes: dynamically display news in a box on any page
The References Module
The right module for recurring pages with the same presentation, such as references, exposés, materials, and more
This module enables similar content to be displayed according to a uniform scheme. It makes it easy to add further content in the same design. Content is divided into overview (short text and 1 image) and detailed pages (more extensive text and multiple images). The overview page can be styled as rows, image tiles, or collapsible boxes (accordion).
Suitable for:
- Showing objects and exposés in the real estate sector
- Displaying reference objects in architecture and art
- Displaying event archives
- Presenting historical information
- Team pages
- Contact pages
Features:
- Unlimited categories
- Configurable list view (number of references, navigation links across pages)
- Stop marker for setting the link to the detail page
- Any number of images per reference
- Any number of documents per reference
- Image gallery with zoom images
- Image sizes are centrally configurable and can be changed at any time
- Linking relevant references on the service pages
The Newsletter Module
The right module for easily creating and sending newsletters to a subscriber group within a designed framework
How to create a newsletter?
You create newsletters in the same admin area where you manage your website.
You can write newsletter articles here anytime and prepare them for later dispatch. Insert images into your articles and link pages from your website.
After sending, each newsletter automatically appears on your website and can be accessed there at any time.
How is the dispatch handled?
When it's time to send, select the prepared articles you want to include.
You can send a test email to yourself to review the newsletter.
Sending is simple – just one click – directly within the lilac-media administration area. No email program is required.
Recipients can unsubscribe at any time via your website and through a link in each newsletter.
Appearance:
We customize the look of the newsletter for you. We provide a template featuring your logo and an appropriately styled design, so all newsletters look consistent and recognizable. These are HTML emails.
Recipients who cannot view HTML emails with your program can click a link to view the newsletter on your website.
A newsletter can contain any number of articles. Each article can include text and images. An clickable table of contents allows quick navigation to each article.
Features:
- Subscription and unsubscription form on your homepage (registration using a legally compliant double opt-in process, see Wikipedia)
- Unsubscribe link in each newsletter
- Management of newsletter articles
- Assembly of newsletters
- Test mailing to selected addresses
- Sending to all subscribers
- Newsletter archive on the homepage
The Calendar Module
Suitable when many events and appointments need to be managed and displayed. The presentation can be either as a calendar view or as a list. For each event, a Google map of the location and a registration form can be displayed.
The Jobs Module
Security and Data Privacy
Moreover, we place great emphasis on security and data privacy. Our solutions are designed according to the latest standards to protect your data and safeguard your users' privacy. This not only builds trust with your visitors but also complies with legal data protection requirements. Through regular updates and maintenance, we ensure your website remains technically up to date. Our support does not end with the completion of your site; we offer ongoing assistance and optimization tips so you can fully leverage your online potential. By working together on your digital presence, we ensure you stay ahead in a constantly evolving digital environment and can operate successfully.