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Author: with the help of ChatGPT | Reading time approximately: 9 min | last modified: 28.08.2025
Fair prices for individual solutions – tailored to your needs
What does a website cost? Many companies ask themselves this question when a new online presence is planned or existing website is to be modernized. The website prices vary greatly – from simple company websites to complex online shops.
The costs of a homepage mainly depend on design, functions, technical implementation, and scope of service. A transparent offer clearly shows which services are included and what web design costs are realistically expected for your project.
What factors influence website prices?
Preiskriterium 1: Working methods of the web agency and impact on costs
The way an agency works has a significant influence on the website prices. This includes not only the pure technical implementation but also consulting, concept development, and support.
Custom production or template system?
Decide whether your online presence is built individually or based on a pre-made template. A tailored web design is generally more expensive but offers long-term advantages such as greater flexibility, better customization options, and a stronger brand effect. Template systems are cheaper but can quickly reach their limits if specific functions or a unique appearance are required.
Corporate design as a foundation:
Analyzing your existing brand profile and consistently integrating it into the web design ensures a professional appearance with recognizability. Agencies that take this process seriously will calculate more time and effort – which is reflected in the homepage costs, but is crucial for quality and impact.
Editorial support:
A professional agency not only provides a platform but also guides you in structuring, texts, and image selection. This advisory component significantly enhances the quality of your website and ensures content is search engine friendly and understandable. This also affects web design prices but pays off through better visibility.
Long-term maintenance and expandability:
From the concept phase, future maintenance and expandability should be planned. An agency that considers this creates a sustainable solution. This saves follow-up costs and positively influences the overall calculation of website prices over its lifecycle.
Preiskriterium 2: Scope and size of your website
The scope of content is one of the most important factors when calculating website prices. The more pages, languages, or functions required, the higher the effort.
Simple presentation site:
A small business website with a homepage, overview of services, and contact form can be implemented with a modest budget. It is ideal for startups and small companies wanting to appear online quickly.
Comprehensive corporate presence:
With increasing number of pages, additional subcategories, or multilingual versions, effort increases. Texts, images, and structures need to be coordinated, maintained, and optimized for search engines. This leads to higher web design costs but also increases reach and professionalism.
Complex projects and portals:
Large corporate websites, portals, or websites with special modules (e.g., appointment booking, member areas) require significantly more steps. Website prices here are accordingly higher, as planning, programming, and testing are more extensive.
Preiskriterium 3: Complexity & functions (e.g., online shop, interfaces)
Not every website needs the same features. The scope of functions is a decisive factor when it comes to the costs of a homepage.
Standard website:
A classic corporate website with service presentation, contact form, and basic functions is comparatively inexpensive. The focus is on design, structure, and clear user guidance.
Online shops:
A fully functional shop with product catalog, shopping cart, payment integration, and legally compliant processes requires significantly more development effort. Product management during ongoing operation also needs to be considered. This is clearly reflected in the website creation costs.
Customized software solutions:
If the website should offer special interfaces to internal systems, custom tools, or database connections, detailed planning is necessary – often in the form of a requirements specification. Such solutions are valuable long-term since they are tailored to business processes but incur higher web design prices.
Preiskriterium 4: Editorial support and content creation
Often underestimated is how much content influences the costs of a website. Texts, images, and videos are not just filler material but crucial for visibility and impact.
Customer’s own contribution:
If texts, images, and materials are provided completely, an agency can incorporate the content with little additional effort. This reduces the overall costs.
Optimizing existing content:
Often texts are available but not search engine friendly or too generic. Editing by professionals improves readability and ranking but adds to homepage costs.
Complete content creation:
When the agency produces texts, images, or graphics from scratch, effort increases significantly. In return, the company receives high-quality content precisely tailored to the target audience, boosting the chances of success. This investment pays off long-term by establishing a good ranking and higher conversion rates.
Website prices* at a glance – typical cost ranges
| Web business card | A single page with your logo and basic information, such as contact details and opening hours | 300 - 500 euros |
|---|---|---|
| Simple company website | 3 - 8 pages in simple design or aligned with your corporate design, contact form | 1000 - 2500 euros |
| Small to medium-sized business site | 10 - 20 pages, contact form, Google Maps, multilingual, in your corporate design | 2500 - 3500 euros |
| Online shop | Product catalog, shopping cart, payment functions, in simple or corporate design | 3500 - 5000 euros |
| Customized web application | Special functions, interfaces, programming | based on effort (from 5000 euros) |
* Prices are approximate; exact calculation depends on project discussion.
Examples of websites within typical cost ranges
Web business card
A web business card is a single page containing all information.
Example: https://www.juwelier-martin-hanusch.de/
Simple company website
An average page for a small company, doctor's practice, or freelancer, includes 5-10 pages with service descriptions, contact details.
Example: https://www.etm-sicherheitstechnik.de/
Small to medium-sized corporate website
Website of a medium-sized company, with larger scope, often includes one or more foreign language versions.
Example: https://www.faerber-schmid.ch/
Online shop
Online shop created with professional shop software.
Example: https://shop.landfleischerei-broda.de/
Customized programming
A web application with many custom features embedded into the CMS.
Example: https://www.kirchenkreis-eisleben-soemmerda.de/
FAQ about website prices
Unterschiede entstehen durch die Arbeitsweise: Manche Agenturen arbeiten mit Baukastensystemen, andere entwickeln individuelle Lösungen. Auch Beratungsqualität, Serviceumfang und langfristige Betreuung wirken sich auf die Website Preise aus.
Die wichtigsten Faktoren sind der Funktionsumfang (z. B. Online-Shop vs. einfache Firmenwebsite), das Design (individuell oder Vorlage), die Inhalte (Texte, Bilder, Übersetzungen) sowie die technische Ausstattung und Pflege.
Kostenlose Websites wirken auf den ersten Blick attraktiv, haben aber klare Nachteile: Sie sind meist stark eingeschränkt in Design, Funktionsumfang und individueller Anpassung. Oft erscheinen Werbeanzeigen des Anbieters, die unprofessionell wirken. Auch Support, Sicherheit und langfristige Erweiterbarkeit sind nicht garantiert. Für private Projekte oder Hobbyseiten mag eine kostenlose Homepage ausreichen – für Unternehmen ist sie dagegen keine empfehlenswerte Lösung, da Professionalität und Sichtbarkeit bei Google entscheidend sind.
Unser Angebot listet alle Leistungen klar auf. Enhalten sind immer Einrichtung, Design, Umsetzung und laufende Kosten. Texte, Bilder oder weitere Leistungen können enthalten sein – oder separat kalkuliert werden.
Ja. Einmalige Kosten entstehen für die Konzeption, Gestaltung und Programmierung der Website. Laufende Kosten betreffen Hosting, Domain, Sicherheitsupdates und Pflege.
Ja, mit unserem Kalkulator können Sie in wenigen Minuten abschätzen, was Ihre Homepage kosten wird.
Ja, indem Sie Texte/Bilder selbst liefern oder den Leistungsumfang stufenweise aufbauen.
Mehr lesen in unserem Blog: Firmenwebsite klein starten - flexibel wachsen - g …
What makes our pricing transparent?
Many entrepreneurs are unsure about which website prices are realistic. That’s why we place great importance on clear and understandable cost models. Our pricing is transparent because we adhere to the following principles:
- Detailed Offer: You receive a clear breakdown of services—from design and programming to maintenance.
- No hidden costs: All items are transparently shown so that you can always keep track of web design costs.
- Flexible packages: Whether a small company website or a complex portal—we offer solutions that fit your budget.
- Consultation instead of standard practice: We explain why certain services are necessary and how they impact homepage prices.
- Long-term planning: Besides one-time development costs, we also consider ongoing operational expenses for your homepage.
- Initial consultation: free of charge
This way, you know from the beginning what your website will cost—and can plan your investment accordingly.
Conclusion: Realistically estimate website prices
The costs of a website depend heavily on scope, design, and technical implementation. There are no standard prices—instead, it’s essential to understand which services you need and what quality your company’s homepage should meet. With a transparent breakdown of website prices and clear information on one-time and ongoing costs, you gain planning security. This helps you assess what investment makes sense for a professional online presence.
Keep in mind: A good website costs nothing in the long run – it brings you customers, orders, and revenue. Those who invest in quality benefit long-term because the expenses are quickly offset by the added value created. This way, your website becomes not a cost center but a key success factor for your business.