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Author: with the help of ChatGPT  |   Reading time approximately: 9 min  |   last modified: 08.10.2025

Fair prices for customized solutions – tailored to your needs

What does a website cost? This question is asked by many companies when planning a new online presence or the modernization of the existing homepage. The Website Prices vary greatly – from simple corporate websites to complex online shops.

The Costs of a homepage depend mainly on design, features, technical implementation and scope of service. A transparent offer clearly shows which services are included and which Web design costs are realistic for your project.

What factors influence website prices?

Pricing Criterion 1: Working method of the web agency and impact on costs

The way an agency works has a significant influence on the Website Prices. This is not only about the pure technical implementation, but also about consulting, concept and support.

Custom development or template system?
Decide whether your online presence is created individually or built on a pre-made template. A tailored web design is usually more expensive, but offers significantly more flexibility, better customization options and a stronger brand impact in the long run. Template systems are cheaper, but quickly reach their limits when special functions or a unique appearance are required.

Corporate Design as foundation:
If your existing brand profile is analyzed and consistently integrated into the web design, this ensures a professional appearance with recognizability. Agencies that take this process seriously budget more time and effort – which is reflected in the Homepage Costs, but is crucial for quality and impact.

Editorial support:
A professional agency provides not only a platform, but accompanies you in structure, texts and image selection. This consulting portion significantly increases the quality of your website and ensures that content is search-engine friendly and presented understandably. This also influences the Web design prices, but pays off in better visibility.

Long-term maintenance and extensibility:
Already in the concept phase, future maintenance and extensibility should be planned. An agency that considers this creates a sustainable solution. It saves follow-up costs and positively affects the overall calculation of the website prices over the lifecycle.

Pricing Criterion 2: Scope and size of your website

The scope of content is one of the most important factors when calculating website prices. The more pages, languages or features required, the greater the effort.

Simple presentation page:
A small company website with a homepage, overview of services and a contact form can be realized within a modest budget. It is ideal for founders and small businesses that want to become visible online quickly.

Extensive corporate presence:
With a growing number of pages, additional subpages or a multilingual implementation, the effort increases. Texts, images and structures must be coordinated, maintained and optimized for search engines. This leads to higher web design costs, but also to more reach and professionalism.

Complex projects and portals:
Large corporate sites, portals, or websites with special modules (e.g., appointment booking, member areas) require significantly more steps. Website prices are accordingly higher, as concept, programming and tests are more extensive.

Pricing Criterion 3: Complexity & features (e.g., online shop, interfaces)

Not every website requires the same functions. The range of features is a key factor when it comes to the Costs of a Homepage.

Standard Website:
Classical corporate pages with service presentation, contact form and basic functions are comparatively inexpensive. The focus is on design, structure and clear user guidance.

Online Shops:
A functional shop with product catalog, shopping cart, payment integration and legally compliant processes requires significantly more development effort. The maintenance of products during operation must also be considered. This is clearly reflected in the Website Creation Costs.

Custom software solutions:
If the website should offer special interfaces to internal systems, custom tools or database connections, detailed planning is necessary – often in the form of a specification. Such solutions are valuable in the long run as they are tailored to business processes, but accordingly incur higher Web design Prices.

 

Pricing Criterion 4: Editorial support and content creation

Content is often underestimated in how much it affects the costs of a website. Texts, images and videos are not just filler material, but crucial for visibility and impact.

Customer-provided content:
If texts, images and materials are fully provided, an agency can integrate the content without much extra effort. This reduces overall costs.

Optimization of existing content:
Often texts exist but are not search engine friendly or are too generally worded. Professional rewriting improves readability and ranking, but increases homepage costs.

Complete content creation:
If the agency creates texts, images or graphics from scratch, the effort increases significantly. In return, the company gets high-quality content tailored exactly to the target audience and the chances of success for the website increase substantially. This investment pays off in the long run, as it provides the basis for good rankings and higher conversion rates.

Website prices* at a glance – typical cost ranges

Web business card a single page with your logo and basic information, such as contact details and opening hours 300 - 500 €
Simple company website 3 - 8 pages in simple design or in your corporate design, contact form 1000 - 2500 €
Mid-sized corporate site 10 - 20 pages, contact form, Google Maps, multilingual, in your corporate design 2500 - 3500 €
Online shop Product catalog, shopping cart, payment functions, in simple design or in your corporate design 3500 - 5000 €
Custom web application Special functions, interfaces, programming by effort (from 5000 €)

* Prices are for orientation; exact calculation after project discussion.

Examples of websites in typical cost ranges

Web business card

A web business card is a single page that contains all information.
Example: https://www.juwelier-martin-hanusch.de/

Simple company website

An average page of a small company, a doctor's practice, or a freelancer contains 5 - 10 pages with service descriptions and contact details.
Example: https://www.etm-sicherheitstechnik.de/

Mid-sized corporate site

Website of a mid-sized company, with larger scope, often includes one or more foreign language versions.
Example: https://www.faerber-schmid.ch/

Online shop

Online shop, created with professional shop software.
Example: https://shop.landfleischerei-broda.de/

Custom programming

A web application with many custom features embedded into the CMS.
Example: https://www.kirchenkreis-eisleben-soemmerda.de/

FAQ about website prices

Warum unterscheiden sich die Preise zwischen Webagenturen so stark?

Unterschiede entstehen durch die Arbeitsweise: Manche Agenturen arbeiten mit Baukastensystemen, andere entwickeln individuelle Lösungen. Auch Beratungsqualität, Serviceumfang und langfristige Betreuung wirken sich auf die Website Preise aus.

Welche Faktoren beeinflussen die Kosten einer Website am meisten?

Die wichtigsten Faktoren sind der Funktionsumfang (z. B. Online-Shop vs. einfache Firmenwebsite), das Design (individuell oder Vorlage), die Inhalte (Texte, Bilder, Übersetzungen) sowie die technische Ausstattung und Pflege.

Lohnt sich eine kostenlose Website?

Kostenlose Websites wirken auf den ersten Blick attraktiv, haben aber klare Nachteile: Sie sind meist stark eingeschränkt in Design, Funktionsumfang und individueller Anpassung. Oft erscheinen Werbeanzeigen des Anbieters, die unprofessionell wirken. Auch Support, Sicherheit und langfristige Erweiterbarkeit sind nicht garantiert. Für private Projekte oder Hobbyseiten mag eine kostenlose Homepage ausreichen – für Unternehmen ist sie dagegen keine empfehlenswerte Lösung, da Professionalität und Sichtbarkeit bei Google entscheidend sind.

Was ist im Angebot enthalten – Design, Texte, Bilder, Hosting?

Unser Angebot listet alle Leistungen klar auf. Enhalten sind immer Einrichtung, Design, Umsetzung und laufende Kosten. Texte, Bilder oder weitere Leistungen können enthalten sein – oder separat kalkuliert werden.

Gibt es Unterschiede zwischen einmaligen und laufenden Kosten?

Ja. Einmalige Kosten entstehen für die Konzeption, Gestaltung und Programmierung der Website. Laufende Kosten betreffen Hosting, Domain, Sicherheitsupdates und Pflege.

Gibt es einen Website-Preisrechner?

Ja, mit unserem Kalkulator können Sie in wenigen Minuten abschätzen, was Ihre Homepage kosten wird.

zum Website-Kalkulator

Kann man Website Kosten reduzieren?

Ja, indem Sie Texte/Bilder selbst liefern oder den Leistungsumfang stufenweise aufbauen.
Mehr lesen in unserem Blog: Firmenwebsite klein starten - flexibel wachsen - g …

What makes our pricing transparent?

Many business owners are unsure which website prices are realistic. Therefore we place great value on clear and understandable cost models. Our pricing is transparent because we follow the following principles:

  • Detailed offer: You receive a clear breakdown of the services – from design to programming to maintenance.
  • No hidden costs: All items are transparently presented, so you can keep track of the web design costs at any time.
  • Flexible packages: Whether a small company website or a complex portal – we offer different solutions that fit your budget.
  • Advice instead of standard: We explain why certain services are necessary and what effects they have on homepage prices.
  • Long-term calculation: In addition to the one-time creation costs, we also consider ongoing costs for operating your homepage.
  • Initial consultation: free

Thus you know from the start how much your website costs – and can plan the investment accordingly.

Conclusion: Realistically estimate website prices

The costs for a website depend heavily on scope, design and technical implementation. There are no uniform prices – the decisive factor is which services you need and what standard your company homepage should meet. With a transparent breakdown of the website prices and clear information about one-time and ongoing costs you gain planning certainty. This way you can assess which investment for a professional online presence makes sense.

Keep in mind: A good website costs nothing in the end – it brings you customers, orders and revenue. Those who invest in quality benefit in the long run because the expenses are quickly amortized by the added value created. So your website is not a cost center, but an important success factor for your business.

Your web designers and programmers from lilac-media

Transparent website prices & costs for your homepage

Learn what a professional website or homepage costs, which factors influence the price and how you can use your budget efficiently for web design, features and maintenance.

  
  

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