Webagentur lilac-media | Webdesign und Programmierung
You are here: Website creation > Web Design
Author: (with the help of ChatGPT) | Reading time approximately: 5 min | last modified: 11.02.2026
Web design – the design process
The Web design process at lilac-media is clearly structured and user-centered. In four phases – Analysis, Concept, visual design and finalization – an individual design emerges that deliberately stands out from the crowd. No boilerplate, no ready-made themes. Christiane Schenke, a design graduate with over 20 years of experience and a graduate of Burg Giebichenstein, provides tailor-made solutions – whether for freelancers, startups, SMEs, or non-profit organizations.
Process overview:
- Phase 1: Design Analysis
- Phase 2: Design Concept
- Phase 3: Visual Design
- Phase 4: Design Finalization & Handoff
Our approach ensures that the design takes into account user needs, brand identity and the client's individual goals.
Phase 1: Design Analysis
Goal: Understanding of the client, industry, users, and competitors.
Input:
- Information from the client (company, target audience, goals, design ideas)
- Existing content & Corporate Design
- Competitive analysis
Process / Steps:
- Analysis of the target audience
- Analysis of the industry and competitors
- Capturing brand values and existing assets
Output / Result:
- Clearly defined design requirements
- List of design goals
- Brief for the next phase
Roles:
- Lilac Media: Conducting the analysis, creating the briefing
- Client: Providing information and feedback
Phase 2: Design Concept
Goal: Create the structural basis for the design.
Input:
- Analysis results from Phase 1
- Design goals and client wishes
Process / Steps:
- Creation of the layout and navigation concept
- Development of a visual core concept aligned with brand identity
- Selection of typography, color palette, image style (foundational)
Output / Result:
- Concept document / Wireframes
- Guidelines for visual design
Roles:
- Lilac Media: Drafting the concept, coordinating with the client
- Client: Feedback on structure and concept
Phase 3: Visual Design
Goal: Concrete, visual implementation of the design concept.
Input:
- Concept document from Phase 2
- Client feedback
Process / Steps:
- Design of screens / page layouts
- Integration of color and typography guidelines
- Alignment of visual elements with brand and target audience
Output / Result:
- Final design draft (prototype)
- Preview of the key pages / templates
Roles:
- Lilac Media: Creating the design, adjusting based on feedback
- Client: Feedback on final designs
Phase 4: Design Finalization & Handoff
Goal: Completion of the design process and preparation for implementation.
Input:
- Final design from Phase 3
- Last feedback from the client
Process / Steps:
- Implementing minor adjustments
- Final prototype for handoff
- Ensuring consistency across all pages
Output / Result:
- Approved final design
- Final prototype for further content integration
Roles:
- Lilac Media: Final polish and handoff
- Client: Approval and acceptance
Case study: Web design for a newly established family medicine practice
Situation & Goal
A family physician is starting a new practice. The goal of the website is to clearly and understandably guide patients through organizational processes – especially for appointments, prescriptions and referrals. The design should support the practice organization and relieve the practice team of work.
Lilac Media takes on the conception and design of a clear, user-friendly web design.
Phase 1: Design Analysis
At the outset, we defined together which tasks the website should fulfill for patients. The focus was on orientation, clarity, and reducing questions.
There was no corporate design. The client did not want a logo, but only mentioned the color palette Bordeaux, White and Silver-gray as well as a deliberately simple, clean appearance.
The content was prepared in a division of labor: the client provided short, concise texts, while Lilac Media took authentic photos on site at the practice.
Phase 2: Design Concept
Based on the analysis a design concept emerged that works without a logo and with very reduced text. A central design element was the choice of typography.
A wide, sans-serif font was used that creates visual presence even with little text and remains highly readable. The typography conveys stability and security – independent of the content.
Phase 3: Visual Design
The design follows a compact, calm layout with clear navigation. Bordeaux is intentionally used as the guiding color to highlight menu items and central calls to action.
The menu labels are deliberately action-oriented, so patients immediately recognize how to schedule appointments or address concerns. The content area is restrained to make information quick and distraction-free to understand.
Phase 4: Design Finalization & Handoff
After alignment with the family physician, the design was consistently applied to all page types and finalized. Each page received a thematically appropriate practice photo.
For the texts, reader-friendly layouts were developed that vary depending on content type. The final design prototype was handed over and forms the visual basis for further pages and content.
Web design questions you might be interested in
Individuelles Webdesign stärkt die Wiedererkennung Ihrer Marke und schafft einen klaren visuellen Fingerabdruck. Durch eine durchdachte Gestaltung finden Nutzer intuitiv die Informationen, nach denen sie suchen, und die Struktur der Website wird sofort verständlich. Dadurch entsteht ein nutzerfreundliches, vertrauensbildendes und einprägsames Web-Erlebnis.
Ein Baukastensystem basiert auf vorgefertigten Vorlagen, die nur eingeschränkt angepasst werden können. Eine individuell gestaltete Website hingegen wird präzise auf das Branding und Corporate Design des Unternehmens zugeschnitten. Dadurch entsteht ein einzigartiger, professioneller Auftritt, der sich flexibel an Ihre Anforderungen anpassen lässt.
Ja. Während des gesamten Gestaltungsprozesses beziehen wir Ihr Feedback aktiv ein und lassen Ihre Wünsche direkt in das Design einfließen. So entsteht eine Website, die genau zu Ihnen passt.