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Author: with the help of ChatGPT | Reading time approximately: 4 min | last modified: 21.08.2025
Texts for the Homepage
How much text is enough to make readers and search engines happy?
"I just want very short texts on my homepage. Nobody really reads them anyway!", we often hear from website operators. "Brevity is the soul of wit" is a well-known motto. But does that also apply to websites?
Professional and search engine optimized texts are essential for the success of your website. They increase visibility in search engines and provide visitors with valuable information. Our team at Lilac-Media supports you in creating high-quality web texts that appeal to your target audience and meet SEO criteria.
Ein SEO-Text ist ein Webtext, der zu einem guten Ranking auf den Suchergebnisseiten führt. SEO-Texte werden oft von speziell ausgebildeten Textern oder Online-Marketing-Spezialisten geschrieben. Ein detailliertes Briefing durch den Auftraggeber ist dazu notwendig. Ein erfolgreicher SEO-Text entsteht also durch Teamwork und Informationsaustausch. Wir meinen, es gibt keine speziellen SEO-Texte. Ein informativer, interessanter und gut aufbereiteter Text ist nützlich für die Leser und deshalb gleichzeitig auch suchmaschinenfreundlich.
Ihre Homepage wird, wenn Sie im Netz verlinkt ist, regelmäßig von automatischen Programmen durchsucht, sog. Suchmaschinen-Crawlern. Die Crawler lesen Ihre Texte, werten sie aus und speichern Ihre Seiten im Index. Entsprechend dieser Wertung rankt die zur Suchanfrage passende Seite Ihrer Homepage auf der Suchergebnisseite der Suchmaschine.
The optimal length and quality of web texts
How extensive does a successful web text need to be? Should I describe my offer briefly and concisely or in detail and thoroughly? To answer this question, we focus on the target groups.
We write web texts for people and search engines.
When it comes to "writing for the internet," many still think of dull, endless text deserts where the goal is just to reach the optimal 300-400 words and insert the most important keywords at an optimal keyword density for search engines. That might have worked in the past.
With us, you get the opposite. We create modern SEO texts that are interestingly written, clearly structured, and primarily tailored to the search intent of visitors.
Search engines aim to deliver valuable search results that satisfy visitors. Therefore, they increasingly recognize, based on visitor behavior, whether the visited website is truly useful and informative.
How search engines evaluate your texts:
- What is this text about?
- Is the topic clearly defined, i.e., "not a hodgepodge of content"?
- What is the quality of the text?
- Is the topic comprehensively presented in the text?
- Does the text contain enough details for topic deepening?
- Is the content unique? Are facts presented better, more vividly, and in more detail than competitors?
It's already clear from these questions that a very short text can't possibly meet these requirements. Put yourself in your visitor's shoes and provide exactly the information they are interested in! Write texts that your visitor enjoys reading. This happens when you answer the questions they have searched for. And if writing is difficult for you, let a copywriter create your web texts!
Should I write my SEO texts myself or have them written?
Some find it hard to write, while others write quickly and gladly. What type are you? Whether you want to write yourself or have texts commissioned: your knowledge and expertise are necessary to create an interesting and useful text. Note down bullet points or speak freely into your phone as if discussing with a client. Then your copywriter can evaluate this material to craft good SEO texts.
You have no time and no "talent" for writing and want to have your web texts written?
Are you a busy entrepreneur who simply can't find the time or energy to write suitable homepage texts? Contact us, and we will advise you on your texts, edit your texts, or write the texts completely for you.
In the form of a relaxed interview, we ask you many questions and thus gather the necessary material for your web texts. We then formulate this in a target group- and web-appropriate manner and incorporate it into the pages of your homepage.
Currently, we only offer this service to clients for whom we are creating the entire website due to capacity constraints.
I want help with the texts for my homepage.
With Lilac-Media, you have a competent partner at your side who supports you in creating and optimizing your website texts. We tailor our services to your needs and agree on scope and budget beforehand.
Together, we ensure that your online presence convinces both your customers and search engines.