Homepage creation for doctors

Legal compliance: Special feature of the Medicinal Advertising Act (HWG)

HWG-compliant web design for medical facilities

Your website must comply with the legal requirements of the Medicinal Advertising Act. Content may inform factually, must not appear promotional. Tone, design and text must be restrained and serious.

We create practice websites for physicians and specialist clinics that are legally compliant, informative and search-engine friendly – whether a solo practice or a group practice.

Building trust with a structured practice website

Patient-centered websites for medical practices

A well-designed website strengthens the trust of your patients.
We focus on clear communication, clear structures and factual content. Visitors to your site quickly find answers to important questions:

• Clear navigation for all age groups
• Clearly understandable content about treatment, services and procedures
• Answers to important patient questions such as:
  • Does your practice accept new patients?
  • Online or phone appointment scheduling: How does the appointment or order system work?
  • Practice location and accessibility: Where is your practice located and how do I find it?

Friendly, clear web design with recognizability

Professional practice web design that conveys trust

A bright, friendly design conveys trust and gives your practice a sympathetic face.
We rely on authentic images and recognizable details:

• Authentic photos of the practice, team and rooms
• Interior and exterior shots for quick orientation – ideal for new patients
• Harmonious design with a calm, clear appearance

Before the photoshoot, we ensure together that distracting elements are removed – creating a harmonious overall image that shows your practice at its best.

Your website – a plus for practice organization

Online appointment booking, office hours & patient information

Your homepage relieves your practice team and supports your everyday organization. For example through:

• Information for new patients – so they are well prepared
• Prominently visible office hours
• Notes on appointment hours, emergency hours, appointment-based practice
• Information on patient intake
• Details on referral forms or items to bring
• Notes on vacation times and substitutions

The doctor homepage as a reliable information source

Practice websites for better patient communication

A good website increases patient satisfaction, reduces follow-up questions and improves workflows in your practice.
We help you design a homepage that informs, guides and builds trust – exactly what your practice deserves.

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Homepage creation for medical practices by lilac-media

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Erstveröffentlichung am 08.07.2025