Webagentur lilac-media | Webdesign und Programmierung
You are here: References > Industry
Competencies > Homepages for craft businesses
Author: with the help of ChatGPT | Reading time approximately: 4 min | last modified: 28.10.2025
Homepages for craft businesses
Professional websites for craftsmen – authentic & locally visible
Your business thrives on trust, quality, and referrals. But before a customer enters your workshop, they search for you online today.
A good website is therefore much more than a digital business card – it is your strongest salesperson.
We develop websites for craft businesses that feel authentic, are found locally, and attract new customers. Whether a roofer, electrician, plumbing company, or carpenter – we design your homepage to convey competence, reliability, and personality.
No glossy brochure, but real personality
Your website doesn’t have to show sterile stock photos or meaningless sales pitches. What really counts is an authentic presentation: modern, structured, user-friendly – and above all honest.
We deliberately focus on an appealing design that puts your services in the spotlight – clear, understandable and without unnecessary jargon. Whether carpentry, plumbing, roofing work or another area: We present your specializations in a way that visitors immediately understand what you do – and what sets you apart from others.
Web design for roofers, electricians & plumbing companies
Every trades sector has its peculiarities – and your website should reflect them. Our services for craft businesses include:
- Structured content so customers quickly find the information they seek
- Industry-related imagery, real photos instead of generic stock pictures
- SEO for tradespeople so you appear on Google under search terms like 'roofer website Halle' or 'plumbing emergency service in Halle/Saale'
- Mobile-optimized design, perfect for smartphone searches
- Easy maintenance via CMS to update content such as projects and references yourself
Visible for your region – found on Google
Most craft businesses operate regionally – and that is exactly the core of our SEO strategy. We optimize your website specifically for local search queries such as "roofer in Saxony-Anhalt" or "plumbing emergency service in Halle/Saale". This ensures you are found exactly where your customers search.
Trust through real insights
Instead of anonymous pictures, we rely on real image material: photos of your team, your workshop and real customer projects. Paired with appropriate texts, accolades such as master craftsman titles or certificates, and memberships in guilds – all of this increases your credibility and ensures visitors quickly become inquiries.
Show what you can do – with projects and references
Your website should not only say what you do – but show how well you do it. With compelling project descriptions, images and success examples you build trust and demonstrate your competence.
Easy to get in touch
A website should not only look good but also generate customer inquiries. We optimize your page for conversions:
- Prominent buttons as calls to action (CTA): 'Free initial consultation'
- Short forms directly on the page
- Phone & WhatsApp button for mobile devices
- Trust signals in close proximity to the CTA
Thus your website becomes an active customer magnet.
Bonus: More visibility through an advice/guide section
Tips, case studies and FAQs help craft businesses use their own website effectively. Examples:
- How do I create a professional website for my craft business?
- What content is particularly important for Google?
- Best practices for local visibility and customer retention
With this content you strengthen not only your position on Google, but also show competence and willingness to help.
Websites created by lilac-media for craftsmen and craft businesses
Have a website created for your craft business now
Whether relaunch or new online presence: We develop websites that showcase your work, build trust and win customers.
Erstveröffentlichung am 21.07.2025