Homepages for craft businesses

Your Website as a Growth Engine for Your Craft Business

Authentic. Regional. Convincing

For craftsmen, their own website is much more than just a digital business card – it is now the most important point of contact for new customers. However, many craft websites appear overloaded, interchangeable, or outdated. At lilac.media, we develop websites for craft businesses that build trust, attract customers – and are found on Google.

Not a High-Gloss Brochure, but Genuine Personality

Your website doesn't need to showcase sterile stock photos or meaningless advertising slogans. What truly matters is an authentic appearance: modern, structured, user-friendly – and above all honest.

We deliberately focus on appealing design that emphasizes your services – clear, understandable, and free of unnecessary technical jargon. Whether it’s timber construction, plumbing, roofing, or another area: we present your specializations in a way that prospects immediately understand what you do – and how you differ from others.

Visible in Your Region – Found on Google

Most craft businesses operate regionally – and this is precisely the core of our SEO strategy. We optimize your website specifically for local search queries such as 'Roofer in Saxony-Anhalt' or 'Plumber emergency service in Halle/Saale'. This ensures you are found exactly where your customers are searching.

Trust Through Genuine Insights

Instead of anonymous images, we rely on authentic photos: pictures of your team, your workshop, and real customer projects. Complemented by suitable texts, awards like master titles or certificates, and memberships in guilds – all these increase your credibility and help visitors quickly turn into inquiries.

Show What You Can Do – with Projects and References

Your website should not only say what you do – but also show how well you do it. With compelling project descriptions, images, and success examples, you build trust and showcase your competence.

Easy Contact Options

Especially in emergencies or urgent repairs, every minute counts. That’s why we ensure your contact details are visible at a glance – with well-placed buttons, a concise contact form, and clear calls to action such as 'Call Now' or 'Request a Callback'.

Bonus: Increased Visibility Through a Guide Section

By maintaining a well-kept guide section on your website, you position yourself as an expert in your industry. This increases the dwell time of your visitors, improves your visibility on Google, and keeps you in mind long-term – even with those who (still) do not place an order immediately.

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Websites Created by lilac-media for Craftspeople and Craft Businesses

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Erstveröffentlichung am 21.07.2025