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Author: with the help of ChatGPT | Reading time approximately: 3 min | last modified: 14.07.2025

Digitalization

Digital Communication

Digitalization and digital transformation are everywhere in the conversation. They are an opportunity to change processes to stay future-proof. As programmers and designers, digitalization is a matter close to our hearts; not only because we earn our living in the digital world. Processes are our focus, day after day. Digitalization is about designing processes for people with the support of IT.

Clear and easily understandable communication, short and effective pathways, tidy work environments where everyone knows what to do — we value these qualities both in intangible software and in the physical world.

Communication with customers is the A and O in business

No business activity is possible without communication. A homepage is an important tool to contact and stay in touch with customers and prospects.

Is digital communication impersonal?

We believe it is feasible to design processes so that they appear reliable, transparent, and personal to your customers. No one likes to feel brushed off with automated responses or forced into a scheme. When the benefits are clear, and user guidance and texts are friendly, most users will appreciate a smooth, time-saving system.

You decide how far you want to go with your digital communication. If personal contact with sales or management is essential for your clients (as with high-priced, consultative sales), it is probably sufficient for you to handle calls with digital support. There are no universal solutions, because every business is unique.

Digitalization of your Business Processes

Have you ever thought about that your website can do more than just present? It can help you with tasks and contribute to simplifying and improving your business processes. It just depends on finding the right ideas!

As a starting point for brainstorming, consider which information you want to collect from your prospects or customers with your website. These online collected data are transmitted to you digitally. The advantage is significant — these data can be processed automatically. This means you no longer have to manually record inquiries, as with a phone call.

Website with Database Interface or Online Management Functions

Through an interface with your ERP system, data collected on the homepage can be automatically fed into your internal workflows. If you do not operate an ERP system, we can replicate the necessary functionalities online, allowing you to manage everything completely online. To do this, we expand the admin area of your homepage to include all necessary management functions.

Data processing (collection, storage, deletion) must be compliant with legal standards — in accordance with GDPR; we support you in this.

Digitalization offers you advantages and opportunities

Routine tasks can be automated
Inquiries can be received around the clock, not only during office hours
Processes can be completed faster
Errors can be minimized or prevented
Time and resources can be saved and used for other purposes
Information and proof obligations can be fulfilled

Before digitalization, it’s essential to tidy up!

The investment to establish new workflows may initially seem like a hurdle — not only financially but also conceptually. Because before digitalization can happen, processes need to be carefully reviewed. Be sure to involve your employees! This is an opportunity to go deeper together and to question and optimize ingrained workflows.

It pays to stick with it!

Where has digitalization already taken hold in your company?
Where not? Where would you like it? What do you need to digitalize your business processes?
Where are your communication processes still ineffective and prone to errors?
Where are there media disruptions?

Discover your potentials and let your homepage work for you!