Technical SEO - a functioning technical foundation is the basis of your success

What is Technical SEO?

Technical SEO is a central part of search engine optimization (SEO). It encompasses all technical prerequisites that ensure a website can be crawled, indexed, understood, and delivered with good performance by search engines. Technical SEO thus directly affects the visibility of a website in search engines like Google.

For Google to display a website in the search results, the content must be retrieved and processed faultlessly by crawlers. If pages cannot be read or interpreted correctly, this negatively affects indexing and ranking.

In addition, Google evaluates the user experience (UX):
Slow loading times, faulty displays, or technical problems send negative quality signals to the search engine and reduce ranking chances.

Only when the technical foundation is sound can content-related SEO measures be effective.

The individual functions

Mobile version

Your website must be fully responsive. Google crawls increasingly via mobile devices – therefore a mobile-friendly presentation is mandatory. Regularly check the display on different devices and browsers.

XML Sitemap

Create an up-to-date XML sitemap that includes all relevant URLs. Submit this via Google Search Console to ensure fast and complete indexing.

Structured Data

Use structured data (Schema.org) to make content semantically understandable for search engines. This applies, for example, to articles, products, or events. Correct structured data can increase visibility in Rich Snippets.

Avoid 'Dead Links'

If pages are removed or moved to another place in the menu, pages may become unreachable and links to these pages may lead to dead ends. This not only leads to unsatisfactory user experiences. They are also rated negatively by Google. Regularly check your website for 404 errors and other broken links. Redirect faulty URLs via 301 redirects or correct them directly. Ideally the CMS itself ensures that, in such cases, redirects are set up that lead visitors to another, appropriate page.

Image titles and descriptions and metadata

Images can play a role in SEO, but only if systems can access information such as image titles and descriptions. Also relevant are well-chosen meta information for pages (title, description).

Short loading times

Short loading times are a crucial factor in ranking pages. The faster a page loads, the higher the chance that Google ranks the page well. There are various measures to shorten loading times. Compression of the source code, small image file sizes, and effective caching settings are some of them.