Start small with your corporate website - grow flexibly - go big

Advantages of starting with a small website

When starting a new project, the full scope of the later website is often not yet foreseeable. Content and structures are usually not fully defined at the beginning, and there is often simply not enough time to focus intensively on the website alongside the project development. Information may not be available yet, texts might not be written – or other tasks take priority.

In such situations, building your own website is often postponed – or not started at all.

This is where lilac-media and lilac-cms come in: Focus initially on what matters most – a compact website that conveys your business model and provides key contact information.

With lilac-cms, you create a simple, ready-to-use website based on the currently available content – and you keep full flexibility to expand it at any time. New pages, additional content, or features can be added later without much effort – step by step, whenever you're ready.

Why starting small makes sense

• Low initial costs: You only pay for what you really need.
• Quick online presence: A compact website is completed and live faster.
• Flexible expansion: New content, features, or languages can be added at any time.
• Adjust to market & customers: You adapt the website as your offerings or target groups change.

The modular approach to launching a website

1. Starting with a one-page website

A one-page website consolidates all essential content on a clear, single page. This way, you go online quickly and impress your target audience with a well-structured concept. lilac-cms offers you an uncomplicated entry point, which also leaves room for future expansions.

2. Developing the basic version

Create a functional core website with the most important pages:

• Homepage highlighting your main offerings
• Contact information
• About us section

3. Expanding dynamically

As your business grows, we add more elements:

• Additional subpages for new products or services
• Blog or news section for current content
• Multilingual versions for international customers

Optimizing user experience and visibility

To harness the full potential of your website, pay attention to technical and design optimizations alongside content:

• Responsive Design: Ensure your website displays optimally on all devices – desktop, tablet, or smartphone.
• SEO Optimization: Improve your content, meta data, and technical structures to rank better in search engines.
• Fast loading times: Use optimized images and efficient code to minimize load times and enhance user friendliness.

Integration of social media and additional tools

Extend your online presence with the help of various digital tools:

• Social media integration: Add social media buttons to make sharing content easier and increase your reach.
• Newsletters and blogs: Offer regular updates, background information, and exclusive content to keep your audience engaged.
• Analytics: Use analytics tools to understand visitor behavior and continuously optimize your content.

Continuous development and community building

The path to a successful online project is an ongoing process. With lilac-cms, you stay flexible and can adapt your website to new trends and needs at any time:

• Regular updates: Keep your website technically up-to-date and incorporate current features to stay competitive.
• Utilize feedback: Actively listen to your visitors to identify weaknesses and make targeted improvements.
• Community and support: Benefit from an active community and professional support to assist you in further developing your website.

Conclusion

A professional website doesn't have to be large and complex from the start. More important is building a solid foundation that meets your current requirements and can evolve with your business.

This step-by-step approach allows you to start small and gradually develop into an extensive, informative portal – always flexible, user-friendly, and future-proof. This saves costs, avoids unnecessary complexity, and keeps you in control of expanding your online presence at all times.

This is how a website is created that fits today and also grows tomorrow – at the same pace as your business.

Erstveröffentlichung am 14.04.2025