Show yourself with an authentic self-presentation on the web

Does this sound familiar?

• How do I present myself so that my skills are clear and understandable?
• How do I manage to stay natural and authentic – without exaggerated self-praise?
• What is the right amount of personal information?
• How can I visually showcase my special qualities – e.g., through images, graphics, or metaphors?
•  How do I show my strengths without pretending – perhaps through customer testimonials or personal stories?

Your uniqueness needs its own path – no standard solution

Today, it’s no longer enough to simply be present. To stand out in the market, you need to differentiate yourself clearly and visibly from others. Following the same well-trodden paths won’t make you noticed. You’re better off creating your own trail rather than just walking in someone else’s footsteps.

And yes, sometimes this path is winding, uncertain, or unplanned – but it’s precisely then that new things emerge. This applies to our clients just as much as to ourselves. That’s why we intentionally write this text in the we-form.

We do things differently. Step by step. Intuitively, attentively, and with a clear internal compass. Because you don’t find your own way by following others.

Intuition and attitude as a foundation

We follow our intuition – even when everything isn’t immediately tangible. We have the courage to change perspectives, show stance, and develop a distinctive profile.

We know: It’s not just what we do that makes a difference – but how and why. Entrepreneurial actions today are always also a statement. Even in small things.

Our tip: Don’t just tell on your website what you do. Also share how you do it – and why. What drives you? What excites you?

Being different – instead of just 'being there'

Especially small businesses or entrepreneurs often don’t have the budget for large market analyses or agency concepts. Does that mean you have to give up on positioning? We say: No.

Even with lean resources, you can develop individual strategies. Often more authentically. The key is mainly: having the courage to forge your own path – rather than just filling in existing templates.

Many websites today resemble each other to the point of uniformity. This is often due to pre-designed themes that are practical but leave little room for individuality.

Our tip: Purposefully break out of the grid. Your website should – and must – look different from your competitors’.

Inspiration knows no industry boundaries

A valuable perspective shift: Looking beyond your own industry often reveals surprising insights. Creativity means recombining familiar things in new ways.

Therefore, impressions from completely different sectors can also be inspiring. Ask yourself:
What fascinates me? Why does this speak to me? And: What can I transfer from that to my project?

Our tip: Keep a record of your ideas – whether in a notebook or with an app. Walk through the world with open eyes. Good ideas often come unexpectedly.

Questions at the start – not perfection

The journey to your own website often begins with a process of self-discovery or profile clarification. We know this – from our own experience and from working with our clients.

That’s why we say: Don’t wait until everything is perfect. Try things out. Your self-presentation can grow and change – just like you do.

Want to create an authentic website? We’ll support you on your way!

Whether at the beginning, in the middle, or just before the finish line:
We help you make your uniqueness visible.

• … even if you still feel unsure
• … even if you don’t know exactly where the journey leads
• … with all the special qualities that make you unique
• … especially because many competitors exist

What we do for you:

• We listen carefully, ask questions, and look behind the scenes together
• We recognize what makes sense and what doesn’t
• We advise honestly and respectfully
• We create clarity, likability, and credibility
• We analyze the competition and help you position yourself well – with a website that stands out

Let’s create something special together.

No need to be shy – contact us.
Together, we will develop your authentic, individual website – a place where you and your clients feel at home.

Erstveröffentlichung am 30.06.2025